Type, type, type

For non-daily feature pages:

“The thing that killed this category more than anything else was typography- some nice pages got killed.” — Greg

They described the the bad type as illegible, overworked, overwrought and said designers were trying to hard to find that fun that really matches the subject matter. Some pages had too many weights.

“If you look at the ones that we are saying are our favorites, they are straightforward types, no novelty,” — Reagan

Gayle said larger papers are paring down their fonts, and smaller papers can look smart if they are consistent with type. “Simplicity is fine.”


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